Artwork Guidelines2019-06-28T17:46:38+00:00

Artwork Submission Guidelines.

We will usually send you a proof of your print job before we go to print.  Please proof very carefully!

Our proofs are generally been reduced in file size and are low resolution for ease of emailing. The color of your proofs as they appear on your monitor or are printed on your personal laser/inkjet printer, are not representative of the final printed piece.   If you’d prefer a hard-copy paper proof, please contact your Unionist salesperson. Paper proofs will incur a small charge.

Customer job pricing include 1 proof and up to 2 revisions.  Additional revisions beyond the first 2 may incur additional charges.

Once approved, Unionist Printing will not be held responsible for any errors, whether color, grammatical, spelling, etc…

GUIDELINES FOR PROFESSIONAL GRAPHIC ARTISTS FAMILIAR WITH PRINTING

  • PREFERRED FILE FORMAT
    We request all art as PDFs. Set all colors to CMYK.
  • SPOT COLORS & TRANSPARENCY
    Unionist Printing’s digital presses do not use spot colors.  Spot colors, especially transparent screens of spot colors over photographs, behave unpredictably on our presses.  Please flatten all artwork and save it as a CMYK to be safe.
  • BLEEDS & PRINTER’S MARKS
    Set all bleeds 1/8″ around all edges.  Please don’t forget to export your artwork with bleeds in your software – it’s the most common cause for delays!
    We do not require color bars or slug marks.  Crop/trim marks are only needed if you have a bleed.
  • LIVE AREA (SAFE AREA)
    Keep all text and critical content within 3/16″ from the trim line.
  • PRINTER SPREADS & SIGNATURES
    Designer-made signatures are not required for small quantity booklet jobs with a trim size of 8.5×11. Please just send the PDF booklet in normal page order and we’ll take it from there.
    For booklet jobs of any other size, customer-supplied signatures are not required but are appreciated.
    Keep in mind that you can save costs by bundling all your color pages into the same signature.
  • UNION LABEL LOCATION
    If you would like to designate a place in your layout for our Union Label “bug”, do so in a bright obvious color and mention this to us when sending us art.  Otherwise, if you want a union label our artists will use their best judgement on placement of the bug, usually in a bottom corner or underneath a return address.
  • POLITICAL PIECES: “PAID FOR BY” LINE
    Please consult your political advisor to check if you are required to have a “PAID FOR BY” line or box on any printed pieces.
  • MAILING: COMMON POSTCARD SIZES
    Postcards can be 4×6, 5×7, 8.5×5.5… all the way up to 6×11 (finished size).  6×11 is the largest size to get a bulk barcoded permit rate for a mailer.
  • MAILING: RETURN ADDRESS
    All bulk mail must have a return address printed somewhere on the piece to be eligible for barcoded bulk rate discounts.
  • MAILING: BLANK ADDRESS AREA
    Please leave a blank white area at least 4″ wide and at least 2″ tall in the bottom right corner of one side of a  mailer for us to print customer addresses, permit and relevant bar code.
  • MAILING: MAILING LISTS
    Unionist Printing does not provide mailing lists for mail projects.  Please provide us with Mailing lists as a .CSV file.  If you are part of a political party or union, sometimes your party or union may be able to supply member lists to us for direct mail purposes.
    If the street address is broken into multiple cells, consolidate the street address into a single cell (ie “1234 North Main Street” in one cell, not 4 cells).
    The file name of the CSV list should be the name of the customer AND the mailing date  to prevent confusion with previous lists (for example,  SMITH-MAY-22-LIST.CSV ).
    If you have multiple mailings going out at once, please label each CSV accordingly  (for example, SMITH-MAY-22-REP-LIST.CSV,
    SMITH-MAY-22-DEM-LIST.CSV,
    and SMITH-MAY-22-IND-LIST.CSV
    for a 3-piece targeted direct mail job going to 3 different lists).
  • When processing mailing lists, our mail software may remove duplicate addresses, invalid addresses and removes addresses for recipients have moved but set no forwarding address – please keep this in mind when submitting lists.  Lists with under 200 valid addresses (after de-duplication and filtering) are not eligible for bulk permit rates per USPS regulation and will have to be mailed at first class rates.
  • MAILING: EXTRA COPIES
    If you would want additional unaddressed copies of your mailed print job (to keep on hand or to hand out manually), please keep in mind that these CANNOT be mailed, even if there is a permit printed on the piece (the permit only applied to the original mailing).  You’ll have to affix a first class stamp on the piece for it to mail.
  • MAILING FEES
    The postage fees are quoted separately from printing (and stuffing) fees.  Please make out checks for any postage fee to POSTMASTER – we’ll get these to the Postmaster’s office when we deliver your mail to the USPS post office Hub.
  • MAILING: BONUS ITEM
    Thanks for reading this far!  Mention this that you saw this on the website next time you visit us for a free Unionist Pizza Cutter!

GUIDELINES FOR NON DESIGNERS

  • WHAT KIND OF ART
    We’d prefer art as a PDF. If you send us a photograph (or  JPG), be aware that most photographs off the internet don’t print well, especially when blown up to larger sizes like 8.5″x11″. In general, if a photograph is under a megabyte in file size, it may not look good printed larger than 2″ square – it may look blocky (pixelated).
  • ART THAT GOES TO ALL THE WAY TO THE EDGE OF THE PAPER
    If your printed piece has ink that goes right up to the edge of the paper, it’s called a “bleed”. Since printing presses cannot print to the edge of paper, we have to print it larger than the final size then trim it down.
    The Art needs to be 1/8″ larger on all edges. Therefore if a 4″x6″ postcard has a bleed, we need art that is 4.25″x6.25″

    Make sure that any important information (like text and logos) are 3/16″ away from the trim line of the paper otherwise they may get cut off during trimming!
  • UNION LABEL
    At your request, we will add our Union Label to any printed piece – this small oval logo (referred to as  “bug”) helps your customers recognize your support of Union-made products!